28
Years in Network Marketing, Condensed
By:
George R. Zalucki
A
long time friend and business associate recently asked me to
condense 28 years of success in Network Marketing into a short
article. "What would it be about?" my friend asked.
I responded it would be quite simple. You see it is not the
"learning what to do" to become successful in Network
Marketing, but it is all about getting yourself to actually
do what you will be taught in this article that is of critical
importance.
Let's examine the essential and fundamental understandings and
motivation you must have in order to achieve success in this
Industry.
First, let me say this ... The person who takes the time to
understand the explosive geometric earning power of Network
Marketing will become and stay motivated. Those people have
the greatest staying power, which of course is fundamental to
success. Those people have realized that most other options,
like getting a better job, or taking on a part time job to increase
their monthly income, is not a wealth building option. Your
taxes go higher, your working hours get longer, and the day
you stop your income stops. But, this is exactly the option
that about 90% of Americans choose. The people that see the
upside potential of Network Marketing become vividly aware that
the low dollar investment combined with a solid work ethic and
time can produce financial freedom. That understanding anchors
their will to do the fundamentals and their motivation to stay
with it.
Let's examine this! How many people do you know that can build
wealth on their own talents, education, finances, or with a
job working for someone else? Well, let's see...Joe Montana,
Barbara Streisand, and Michael Jordan are some, but even they
needed to have exceptional talent and skills which were developed
over years of dedication, and sustained application of effort.
Most high paying jobs require extensive education with advanced
specialized degrees and years of proven performance on the job.
If you contrast that scenario with what it takes to become successful
in Network Marketing you quickly see that the preparation period
for better than average income is less than 90 days, not years
and years. And if you make it big in Network Marketing, your
income can be the envy of Doctors, Lawyers, and CEO's of large
businesses. Plus, your lifestyle offers much more time and freedom
with flexibility in your choice of where you live and how you
live. In other words, the successful people started with the
realization and conviction that Network Marketing was a very
realistic way for them to eventually build a big income and
a better life.
It's not like these people say, "Wow! All my life I have
been looking for Network Marketing! And, now I have found it!"
It's not at all like that!
It's more like they took a realistic examination of their options,
given the truth of their qualifications for employment options,
and got a sober snapshot of their financial reality and related
future and that snapshot got them serious about the potential
of Network Marketing. It is this exercise in economic reality
that defined the bigness of their "WHY - for becoming involved."
It's a motivational truth that the bigger your WHY, the easier
will become the HOW because your attitude will be right for
learning HOW!
Let me divert here however, and tell you that most people who
enter Network Marketing never do their personal financial reality
check or look at this as a realistic option available to them,
and therefore, end up starting with a less than serious attitude
and that leads to a less than serious effort and eventually
to failure and quitting.
There are only three behaviors that you must do and improve
at over time that leads to Network Marketing success.
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The
first is Preparation. The second is Presentation.
And, the third is Persistence.
The foundation of Preparation is committing sufficient time
to the process of learning. Read about and learn to speak about
your Company, your Products, and your Marketing Pay Plan. Think
about this; all you need to become a good recruiter is to be
a good story teller or conveyer of what you've got to offer
people and how it could lead them to financial freedom. Today
you have top professionals within your upline that can tell
the story for you on cassettes, Videos, CD's or DVD's. In effect,
by using these tools, you can put your hands on hundreds of
professional sales persons and massively increase your recruiting
efforts. And, what happens when you teach the people you sponsor
to do the same? Here's what happens! You have thousands of these
tools i.e. "professional salespersons", working without
complaining, and they never get tired and you put each of them
to work for just pennies. At the push of a button your prospects
are hearing the story from the best and if they get excited
you enroll them into your personal downline. The smartest economy
of your business is to invest your business building dollars
in recruiting CD's, videos, DVD's, or training cassettes.
Well, I guess we just handled #2, which is Presentation.
Now here comes the third behavior which is also an attitude,
and that is Persistence. You simply must persist in doing #1
and #2 and do so with enough consistency that you get your business
into momentum. Momentum for the serious business builder is
always related to the consistency and intensity of business
building activity, which we just described.
Well, George, you say, "If it is so simple, why isn't everyone
successful?" That is easy to explain as well. Now, listen
closely to what I am going to say now! Both your Success and
Failure are totally related to your emotions and not your beginning
abilities or lack of abilities. Let me repeat!
You see, two of the behaviors for success, Preparation and Presentation
are tied to your level of motivation to succeed and you can
do these two. Let me ask you a question and you'll see how the
winners are separated from the pack. If you wanted to, now I
stress, if you wanted to, could you learn about the company,
the products and the marketing plan? The answer is obviously,
YES. Now if you did the preparation phase, would it be within
your power to hand out cassettes or videos, CD's or DVD's or
talk to your prospects? The answer once again is a resounding
YES! But, the third behavior, Persistence, it is totally tied
to your ability to handle yourself emotionally. Here is where
most people fail. They fight and resist the emotions that accompany
building this type of business. Let me give you some examples:
You will need to be able to feel and include as OK, the emotions
of - Inadequate, Incompetent, Nervous, Anxious, Insufficient,
Not Good Enough, and Embarrassed.
If you are not forewarned, those emotions will run you out of
the business. You will need to be able to feel and include as
OK - Disappointment, Frustration Upset, Betrayed, and even Ridiculed
as you become involved in the recruiting process and people
don't show interest or bad mouth your company, or don't return
your calls, or don't show up at Business Briefings they promised
to attend.
Or how do you handle your emotions which are directly tied to
your will to keep going (Persistence) when you start someone
in your business that starts like a shooting star and just as
quickly fizzles and falls when the company makes mistakes or
the lure of a faster dollar takes them out of the business?
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Do
you allow their attitudes and behaviors to dictate yours? Or,
can you see this type of event as NORMAL and let it go and keep
on going? A great networker and teacher that was a friend of
mine said she learned the greatest lesson she ever learned in
her 21 years in MLM from an early mentor of hers when she complained
that her group was not working or growing. She was told, "If
your group is not performing, you need to recruit a new group!
It is that simple!" After that she never forgot the fundamental
basis for MLM wealth. Keep going until you find 4 or 5 other
people who are willing to do what you do and your success is
guaranteed!
If you are committed to the Big Three: Preparation, Presentation,
and Persistence, then I will now offer you the soundest advice
that I can after 28 years in this Industry through my Observations
Of Facts! The big money earners in this Industry do what the
little earners don't or won't do, and they do so as a "HABIT".
They are very coachable and quickly realize that whatever their
level of education or professional or employment background,
they do not know how to build an income generating Network Marketing
Machine. Realizing this, they open their minds and attitudes
to learning how to from the Pro's (the Big Money Earners) and
not their peer groups who have no more than an opinion, but
no direct involvement or success history in the Industry. This
next observation is key to success! The big earners without
exception attended all available training events, weekly opportunity
meetings. They get on all conference calls, information calls,
and made it a priority to attend the company sponsored Regional,
National, and International Events whenever possible. In so
doing, they lead their new recruits' organizations to do likewise.
Success in the Industry is based upon one word, "DUPLICATION",
duplication of behaviors, attitudes and effort. You must be
a leader who leads by example, not simply by informing, watching,
and hoping your group will perform. The successful people in
this Industry made building their Network a solid business priority
and not "a once in a while" happening. They treated
their opportunity as though they had invested $50,000-$100,000
to get started.
Let's be honest here. If a person treats any business casually
and works inconsistently and doesn't learn the business, would
they succeed? Of course not! If you reduce the size of your
commitment and effort to the minuscule start up cost of your
Network Marketing business, it will be the direct cause of your
failure. The attitude of: "not much invested equals not
much to lose if I fail" is an attitudinal recipe for failure.
The big earners in the Industry are indifferent to the naysayers,
the scoffers, and the negative people. They know the key to
their personal financial freedom and security lies in their
personal efforts to recruit enough "first line people"
until they find 5-7 serious people and the rest was history.
This is a real chance for financial freedom; why not write your
own financial history with your
Network Marketing opportunity!
And, as always, the choice is uniquely yours...
By George R. Zalucki
George
Zalucki is an incredible inspiration to us at MLM the game,
we highly recommend his Network Marketing Cd's, and DVD's. Our
favorite is "Profile of a Champion".
Click below to visit his entire store
THE
GEORGE ZALUCKI STORE
This article is © by George Zalucki, 2005
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